Noor: one digital front door to care, support and shelter

Anyone in the Groningen region looking for care, support or shelter ends up in a chain of organizations, each with its own intake route. That is why five large care organizations are building Noor together: an AI assistant that helps people find the organization that fits their situation, day and night. And AI builds the technology.

Client
Consortium of five care organizations in the Groningen region
Sector
Care and social support
And AI's role
Design, build and management of the AI assistant
Line drawing of a signpost with one arm lit up and labelled Noor, with a person looking up at it Noor logo

The challenge

In the region, care, support, shelter, work and daytime activities sit with different organizations, each with its own intake, opening hours and conditions. Which organization fits depends on the situation. The people involved are rarely in a position to work out that puzzle calmly.

  • Information is spread across the websites of different organizations
  • Requests for help also come in during evenings and weekends, when the desks are closed
  • People register with the wrong organization or drop out
  • Professionals spend time referring people who should have gone somewhere else

It started with Stichting van de Straat, which wanted to bring the information of eight support agencies together in one chat assistant. In April 2026, five large care organizations signed a cooperation agreement to build and govern one assistant together: Noor.

Our solution

Noor is an AI assistant in the form of a chat. Noor clarifies the request for help in plain language, prepares the registration and refers the person to the organization that fits, with concrete next steps.

  • The route is fixed: which situation leads to which organization is set out in a decision tree that the care organizations manage themselves. Every piece of advice from Noor is checked against it.
  • Safety comes first: at signs of acute distress, such as violence or suicidal thoughts, the person immediately sees the safe route, up to and including 112 and Veilig Thuis, the Dutch helpline for domestic violence and child abuse.
  • Answers only from its own knowledge base: Noor cites the source. If the answer is not there, Noor says so.
  • Managed together: an editorial board with one representative per organization keeps the knowledge up to date. And AI builds and maintains the technology.
Noor banner with the Dutch heading 'Loop je vast? Vraag het Noor.' and an orange button to noorhelpt.nl

The results

5 care organizations, one assistant
1 digital front door instead of separate websites and desks
9 languages in which Noor holds the conversation

Noor will get its own home at noorhelpt.nl. The assistant also delivers something that was not a goal at the start: staff use Noor to see how things work at the other organizations in the chain. That saves a lot of phoning around.

"What we did not expect beforehand: Noor makes the organizations look at their own internal structure. Every question Noor cannot answer reveals a gap in the services, or a place where two organizations do the same thing."

Anthonie Smith, And AI
"I'm proud that we are doing this with five organizations together. We all have the same interest: that nobody falls through the cracks. With Noor, we really work on that side by side."
Tjenny van der Veen, Chair of the Executive Board, Wender

What Noor shows

Noor shows what AI can do where things get complicated: many organizations, each with its own rules, and information scattered across desks, websites and leaflets. Noor brings those information flows together in one conversation, while each organization keeps its own way of working.

The knowledge stays with the professionals. They manage the knowledge base and the decision tree, and everything Noor says can be traced back to them. What used to sit in people's heads, leaflets and separate websites is now recorded in one place that the organizations maintain together. That knowledge stays usable, even when people leave or the chain changes.

Is your information spread across departments, locations or partners?

Then we start by mapping the information flows together and agreeing how the knowledge will be safeguarded, before anything gets built.

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